was founded by endurance athletes. Athletes who — in a nut shell — realized that the difference between a good race and a great race is nutrition. Athletes who also knew that nutrition did not have to be so complicated. INFINIT’s unique customizable system gives athletes the ability to design their own sports fuel formulas, made with all-natural ingredients, to their exact specifications. Developed with the patented Osmo-FIT™
system, INFINIT products and formulas are designed to be all-in-one, isotonic, and easy to digest, even in the most grueling conditions. For cycling, or any other endurance event, INFINIT will help you perform your best.