Hincapie Sportswear, Sorella’s Presenting Sponsor, was created to meet the need for quality custom cycling clothing for teams and clubs. The company owned factory in Medellin, Columbia is run by George and Rich’s aunt and uncle, Marie and Jorge Hincapie. Together they have over 30 years of apparel manufacturing experience. Hincapie produces custom garments for large and small teams and clubs, races and rides, corporations and charitable organizations. Additionally, they have created an extensive line of men’s and women’s premium retail apparel that is available through bicycle dealers and directly on Hincapie.com. Hincapie is the official kit provider of Sorella Cycling – when you share your ride on social media thank them by tagging #HincapieSportswear

Since 1975, Atlanta Cycling has made guests and their needs their number one priority. Atlanta Cycling’s team of friendly, knowledgeable, and experienced cyclists are dedicated to providing an outstanding customer experience and ensuring your enjoyment of the sport we love. In addition to providing a starting location for our Tuesday night rides, Atlanta Cycling’s supports helps Sorella’s learn about the sport through on-site clinics and gain experience by sponsoring social rides. Visit any of their 6 locations – in metro-Atlanta in Ansley, Duluth, Roswell or Vininigs, Greenville, SC or Chattanooga, TN or all of your cycling needs.

Escape to Blue Ridge. Relax Recharge Reconnect. Escape to Blue Ridge™ has invested their hearts and souls in providing guests the most luxurious North Georgia vacation experience possible. A quick, hassle-free 90 minutes from bustling downtown Atlanta in the Blue Ridge Mountains you will be captivated by our privately owned, upscale rental cabins, funtastic variety of mountain adventures and our personal concierge services. Visit www.EscapeToBlueRidge.com for North Georgia Cabin Rentals or call 866.618.2521. When the Sorella Cycling team needs to escape for a weekend of training they take off to Escape to Blue Ridge.

Kelly Dasher is the owner and photographer of Dashing Images Photography. The photography company is based out of Woodstock, GA. Kelly Dasher has been taking photos since 2015! Whether it is getting the photo of a mountain biker on a gut wrenching berm on some singletrack in the woods, or capturing the moment of a couple taking their first steps into happily ever after, Dashing Images does it all! Contact Kelly for your next professional photography need at 678-371-6557

Mission Move Physical Therapy is the premier provider for endurance athletes in North Fulton. Mission Move provides running assessments, bike fitting, performance strength training and injury recovery. Since 2008 Mission Move has helped people stay in the game and crush their goals whether it be running, cycling, tennis, golf, or crossfit.  

For cycling specific services: https://www.missionmovept.com/cyclingpt/#cycling

Reformation Brewery - A hometown Brewery of North Georgia. Reformation Brewery is a value based company that believes why you drink is as important as why you drink.

Acceptance - craft a space that accepts all. Story - Listen for common ground. Authenticity - set your true self free. Moderation - Find balance in all things. Humility- Serve others well. Humor - Find the light in the dark

Three brewery locations: Woodstock, Canton and Smyna

Emory Healthcare’s Emory Sports Medicine Center is a leader in advanced treatments for patients with orthopedic and sports-related injuries. Emory is also the official team healthcare provider for the Atlanta Hawks, Atlanta Falcons, Atlanta Braves and the Atlanta Dream. Locations include in Atlanta, Dunwoody, Johns Creek, Smyrna and Spivey Station. Constantly conducting research and developing new techniques, Emory Sports Medicine specialists are experienced in diagnosing and treating the full spectrum of sports injuries. Emory Sports Medicine is proud to sponsor Sorella Cycling and they’re there for you for any of our orthopedic needs or sports-related injuries.

INFINIT Nutrition was founded by endurance athletes. Athletes who — in a nut shell — realized that the difference between a good race and a great race is nutrition. Athletes who also knew that nutrition did not have to be so complicated. INFINIT’s unique customizable system gives athletes the ability to design their own sports fuel formulas, made with all-natural ingredients, to their exact specifications. Developed with the patented Osmo-FIT™ system, INFINIT products and formulas are designed to be all-in-one, isotonic, and easy to digest, even in the most grueling conditions. For cycling, or any other endurance event, INFINIT will help you perform your best.

Tifosi’s mission is to provide technically advanced eyewear to enthusiasts of all sports and outdoor activities. They design test and torture our product to enhance your sport whether you’re running a 5k, riding your first century or playing 18 holes on Sunday. Tifosi outfits our race team and board with cycling sunglasses that provide heavy-duty protection in a light-weight package with frames of durable, high quality Grilamid TR-90 and scratch-resistant, shatterproof, interchangeable lenses that provide 100% UV protection. To thank Tifosi for their support tag them with #tifosioptics. Follow Tifosi on Facebook, Instagram, & Twitter! Visit www.tifosioptics.com for more information.

Ninja Mountain Bike Performance is a group of passionate, dirt-loving, community oriented, world class instructors committed to helping you reach your personal riding goals. Ninja are excited to work with riders of all ability levels and share the joy (STOKE) of mountain biking. We believe that being a Ninja goes beyond just riding a bike; it means a commitment to trail maintenance and stewardship and a dedication to fostering the next generation of riders.

HGNR Inc. is the premium distributor of Dumonde Tech bicycle lubricants to stores across the US. Kirkland, WA based Dumonde Tech’s bicycle chain lubes are perfect for mountain (Original) or road (Lite) riding and their environmentally friendly Bio-Green G10 is a 100% biodegradable and 100% plant based option. Dumonde Tech’s products can be found in most bicycle stores. Check out their new video on how the best way to lube and protect your chain.

Zealios products are designed to endure the intense physical demands that athletes experience in training and competition. The athletes we protect are the inspiration and driving force behind our existence.

Our products are made for athletes and the demands that come with training hard and competing your best on race day.

Worry about your performance, not your body care products. 

Ridge Supply World's Finest Socks For Cycling, Running, Hiking, Business & Casual

LactiGo is designed to help everyone from weekend warriors to professional athletes excel by pushing their limits, then recovering to do it again, sooner