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Thanks to all of our sponsors for their support of Sorella and Women’s Cycling in Atlanta.

Hincapie Sportswear

Hincapie Sportswear, Sorella’s Presenting Sponsor, was created to meet the need for quality custom cycling clothing for teams and clubs. The company owned factory in Medellin, Columbia is run by George and Rich’s aunt and uncle, Marie and Jorge Hincapie. Together they have over 30 years of apparel manufacturing experience. Hincapie produces custom garments for large and small teams and clubs, races and rides, corporations and charitable organizations. Additionally, they have created an extensive line of men’s and women’s premium retail apparel that is available through bicycle dealers and directly on Hincapie is the official kit provider of Sorella Cycling – when you share your ride on social media thank them by tagging #HincapieSportswear

Eventide Brewing

Eventide Brewing was formed out of friendship and a love of good beer. Nathan, Haley, and Geoffrey all met at Georgia Southern, and later on began to experiment with homemade pickles, mustard, cheese, and beer. We are very happy to call Atlanta home and to provide this great city with offerings that will really show what “Craft” can be. To us, great doesn’t have to be complicated. Eventide has hosted both our Annual Membership and Fall Meetings for several years and is also the gathering point for our monthly in-town ride. Check out their events and extensive selection of beers at their brewery at 105 SE Grant St, Atlanta or look for them wherever you buy beer.

Atlanta Cycling

Since 1975, Atlanta Cycling has made guests and their needs their number one priority. Atlanta Cycling’s team of friendly, knowledgeable, and experienced cyclists are dedicated to providing an outstanding customer experience and ensuring your enjoyment of the sport we love. In addition to providing a starting location for our Tuesday night rides, Atlanta Cycling’s supports helps Sorella’s learn about the sport through on-site clinics and gain experience by sponsoring social rides. Visit any of their 6 locations – in metro-Atlanta in Ansley, Duluth, Roswell or Vininigs, Greenville, SC or Chattanooga, TN or all of your cycling needs.

Shan Roberts Photography
Shan Roberts Photography is a portrait company based in Atlanta, GA. I create images that help you to stand out and that’s full of self expression. Everyone has an authentic story to share, I’m here to capture it!

All events are not created equal. Special service fees may be implemented based on the request of the client. Please submit an inquiry to tell me more about your event.

Escape to Blue Ridge
Escape to Blue Ridge. Relax Recharge Reconnect. Escape to Blue Ridge™ has invested their hearts and souls in providing guests the most luxurious North Georgia vacation experience possible. A quick, hassle-free 90 minutes from bustling downtown Atlanta in the Blue Ridge Mountains you will be captivated by our privately owned, upscale rental cabins, funtastic variety of mountain adventures and our personal concierge services. Visit for North Georgia Cabin Rentals or call 866.618.2521. When the Sorella Cycling team needs to escape for a weekend of training they take off to Escape to Blue Ridge.

Emory Alliance Credit Union
Emory Alliance Credit Union was chartered in 1968 to serve the employees of Emory University and Emory University Hospital. In the last 50 years, its field of membership has grown to include Emory University students and faculty, Emory Healthcare, anyone who works or lives in DeKalb or Fulton County, Georgia, and other Emory-related organizations. Emory Alliance CU has been a strong supporter of Sorella Cycling and if, you’re eligible for membership, consider the CU for your financial needs.

Emory Healthcare
Emory Healthcare’s Emory Sports Medicine Center is a leader in advanced treatments for patients with orthopedic and sports-related injuries. Emory is also the official team healthcare provider for the Atlanta Hawks, Atlanta Falcons, Atlanta Braves and the Atlanta Dream. Locations include in Atlanta, Dunwoody, Johns Creek, Smyrna and Spivey Station. Constantly conducting research and developing new techniques, Emory Sports Medicine specialists are experienced in diagnosing and treating the full spectrum of sports injuries. Emory Sports Medicine is proud to sponsor Sorella Cycling and they’re there for you for any of our orthopedic needs or sports-related injuries.

INFINIT Nutrition
INFINIT Nutrition was founded by endurance athletes. Athletes who — in a nut shell — realized that the difference between a good race and a great race is nutrition. Athletes who also knew that nutrition did not have to be so complicated. INFINIT’s unique customizable system gives athletes the ability to design their own sports fuel formulas, made with all-natural ingredients, to their exact specifications. Developed with the patented Osmo-FIT™ system, INFINIT products and formulas are designed to be all-in-one, isotonic, and easy to digest, even in the most grueling conditions. For cycling, or any other endurance event, INFINIT will help you perform your best.

Advanced Barcode and Label Technologies
Advanced Barcode and Label Technologies is a thirty year love story. Starting their business in their basement back in 1983, Betsy and Frank Woodward grew ABLT where it is now, the premier resource for providing custom labels to companies around the world. Showing our customers some love and care is a priority for all of the highly trained people at ABLT. You can count on ABLT to be assessing what is new in the label market, both in label stock, manufacturing equipment, and requirements to insure that they can continue to be the go-to resource for the latest information and technology.

Tifosi’s mission is to provide technically advanced eyewear to enthusiasts of all sports and outdoor activities. They design test and torture our product to enhance your sport whether you’re running a 5k, riding your first century or playing 18 holes on Sunday. Tifosi outfits our race team and board with cycling sunglasses that provide heavy-duty protection in a light-weight package with frames of durable, high quality Grilamid TR-90 and scratch-resistant, shatterproof, interchangeable lenses that provide 100% UV protection. To thank Tifosi for their support tag them with #tifosioptics. Follow Tifosi on Facebook, Instagram, & Twitter! Visit for more information.

Ninja Mountain Bike Performance
Ninja Mountain Bike Performance is a group of passionate, dirt-loving, community oriented, world class instructors committed to helping you reach your personal riding goals. Ninja are excited to work with riders of all ability levels and share the joy (STOKE) of mountain biking. We believe that being a Ninja goes beyond just riding a bike; it means a commitment to trail maintenance and stewardship and a dedication to fostering the next generation of riders.

HGNR Inc. is the premium distributor of Dumonde Tech bicycle lubricants to stores across the US. Kirkland, WA based Dumonde Tech’s bicycle chain lubes are perfect for mountain (Original) or road (Lite) riding and their environmentally friendly Bio-Green G10 is a 100% biodegradable and 100% plant based option. Dumonde Tech’s products can be found in most bicycle stores. Check out their new video on how the best way to lube and protect your chain.

Zealios logo
Zealios products are designed to endure the intense physical demands that athletes experience in training and competition. The athletes we protect are the inspiration and driving force behind our existence.

Our products are made for athletes and the demands that come with training hard and competing your best on race day.

Worry about your performance, not your body care products.