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INFINIT Nutrition sponsor highlight

Diane Schleicher | Published on 5/9/2021

INFINIT Nutrition custom blend
INFINIT Nutrition was founded by endurance athletes. Athletes who — in a nut shell — realized that the difference between a good race and a great race is nutrition. Athletes who also knew that nutrition did not have to be so complicated. INFINIT’s unique customizable system gives athletes the ability to design their own sports fuel formulas, made with all-natural ingredients, to their exact specifications. Developed with the patented Osmo-FIT™ system, INFINIT products and formulas are designed to be all-in-one, isotonic, and easy to digest, even in the most grueling conditions. For cycling, or any other endurance event, INFINIT will help you perform your best.

INFINIT Custom Blends are an all-in-one approach to nutrition. With these blends they can fine tune them to meet each person's needs. They take into account body type, age, sweat rate, and hunger levels to formulate a blend for you. They can also personalize it with a flavor and flavor strength of your choice along with the option for caffeine. It really takes the guesswork out of nutrition and formulates a blend that is right for you. During a custom blend consult their formulation specialist will get to know you by asking a few questions. They will discuss your training and racing and create blends that will work well for both. It is a very quick call, the whole process takes about 20-25 minutes, and they will talk through your nutrition needs. All of their products use natural ingredients with no artificial sweeteners, colorings, or flavoring. They take away the need for additional salt tablets, bars, gels, etc. making the whole nutrition process easier.

Sorella members have the chance to purchase INFINIT Custom Blended nutrition products & INFINIT branded gear. Log on to the INFINIT Nutrition website between 12:00 am - 11:59 pm on 5/19/21 and enter the club discount code found on the Perks page (you must be logged in to access this page!) into the code box on your Shopping Cart page, prior to clicking checkout.

Plus, don’t forget as a Sorella member, we receive a 15% discount on all Infinit Nutrition products and gear all year round! Infinit Nutrition is excited to be supporting you in the upcoming race season!